Brand Guidelines

backyard revival.

The source of truth for how Backyard Revival looks, speaks, and shows up. Print, digital, social, everywhere.

01 Colors

palette.

White

#FFFFFF

Black

#000000

Yellow / Gold

#FFF86B

Off-white

#F9F9F9

Cream

rgb(255,245,240)

Usage:

Black and white carry 90% of any layout. Yellow is a signal. Use it for CTAs, highlights, and key moments. Never as a full-section background or under large text blocks.

02 Typography

type system.

Inter Bold / Headlines

faith changes everything.

Statement headings, hero text, section titles. Always lowercase. Weights: 400, 700.

Avenir Light / Futura / Body

One encounter is all it takes. Backyard Revival exists to bring the fire of personal revival to every neighborhood, every city, every backyard. Starting with yours.

Paragraphs, descriptions, supporting copy. Light weight, generous leading. Pairs with Inter Bold headings.

Azeret Mono / Labels and Nav

BIBLE STUDY · ENCOUNTER JESUS · ARE YOU IN?

Eyebrows, nav items, section labels, stat labels. Always uppercase with wide tracking.

03 Logo

identity.

Dark on White

Use on white or very light backgrounds.

White on Black

Use on dark backgrounds and over photos.

Rules: Never place the logo on the yellow accent. Maintain clear space equal to the height of the "B" in Backyard on all sides. Minimum 80px wide on screen. Scale proportionally. No distortion, rotation, or effects.

04 Photography